
Giving Special Section
Asking for Money? Compliment the Donor, Not Your Organization
Professional fund-raisers describe how they use language that appeals to a donor’s sense of self, words like “kind” and “fair,” to inspire generous giving.
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Professional fund-raisers describe how they use language that appeals to a donor’s sense of self, words like “kind” and “fair,” to inspire generous giving.
By
East Coast donors make traditional gifts, a consultant says, but West Coast technology company founders focus on social benefits and scalability.
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A generation shaped by transparency, digital storytelling and social media redefines philanthropy.
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Often the motivation for giving is personal experience.
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